LENOVO wanted to showcase their brand using Influencers from all walks of life.
King Creative Concept:
Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.
Construct the Team:
Influencer Management Team
King Creative produced a number of videos featuring the co-founders of leading online men’s lifestyle publication, Man of Many. Throughout the series we get up close and personal with Frank and Scott and learn how technology helps them run their business.