Portfolio

#DIFFERENTISBETTER x LENOVO

Project Description

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment:
King Creative produced a number of videos featuring the co-founders of leading online men’s lifestyle publication, Man of Many. Throughout the series we get up close and personal with Frank and Scott and learn how technology helps them run their business.

Project Details
Date June 7, 2018
Company Lenovo