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#DIFFERENTISBETTER X ANIMATIONS

Project Description

PROJECT DESCRIPTION

LENOVO wanted a fun, quirky way showcase their brand and products.

King Creative Concept:

#DIFFERENTISBETTER ANIMATIONS

Creative Plan:

Create creative animation concepts around two Lenovo products.
Create animation storyboards.
Tell a fun, quirky story in 15 seconds.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Creative Team
Animation Team

Comment:

With the attention span of consumers increasingly becoming shorter and shorter, King Creative wanted to create eye-catching animations that piqued the interest of Lenovo’s social media followers. The delivery of 3 short animation videos allowed Lenovo to stay current and on trend.

Project Details
Date May 8, 2019
Company Lenovo