Portfolio

STEVE AOKI x CULTURE KINGS

Project Description

PROJECT DESCRIPTION

STEVE AOKI x SOL REPUBLIC
Lifestyle Headphone brand working alongside one of the Worlds biggest Dj’s Steve Aoki.

King Creative Concept:
To create an instore experience for fans of the brand and support our ambassadors & retail partners!

Creative Plan:
Build an engaging area which embraced key Brand Messaging.
Interview ambassadors.
Supply artists with gifted product.
Produce video content for seeding to media and use on social media.
Corporate hosting facilities + meet & greets.
Drive social engagement via onsite promotional team.
Brand “Soundtrack of Life” and make it disruptive.

Comment on Results:
“Steve Aoki – SOL REPUBLIC – CULTURE KINGS – wall to wall fans of the brand, we truly were blown away by what King Creative did for us” Sohan Kararunethne – Brand Manager SOL REPUBLIC.

Project Details
Date November 6, 2015
Company CULTURE KINGS & SOL REPUBLIC