BEATS X WINTERBEATZ
BEATS BY DRE wanted to support the urban music market and reach out to as many fans as possible.
King Creative Concept:
To partner Jeep with Supafest, Australia’s largest urban event and devise a full marketing campaign to create more awareness of the brand and their sales offer.
Produce behind the scenes footage to be used across social media, online & event.
Create on screen in-festival advertising.
Create mobile text competitions for festival goers.
Provide product for all performing artists.
Comment on Results:
Beats by Dre were thrilled to be involved with Winterbeatz and some of the top urban artists in the world. The campaign allowed them to break into a previously untapped market, host retail clients and secure more business.