_MGL6164

#DIFFERENTISBETTER x LENOVO

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers
Produce viral content for social & digital.
Tell a story between man & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative exceeded our expectation with regards to #DIFFERENTISBETTER, not only have they secured longterm partnerships for the brand, but their content truly took us into a realm where we needed to be.

Intel-Extreme-Masters-Season-11-to-Unfold-on-Predator-Monitors2

ROG x INTEL EXTREME MASTERS

ASUS REPUBLIC OF GAMERS wanted to showcase their gaming brand to fans of Gaming at one of Sydney’s largest ESPORTS events. Intel Extreme Masters.

King Creative Concept:

REPUBLIC OF GAMERS @ IEM

Creative Plan:

Build a dedicated booth to showcase products
Produce 1v1 CS:GO competition inside their booth.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative are our go-to team with regards to gaming, events & engagement. Without the team from King Creative, our booth at IEM would’ve failed to impress.

Website-29-Sep-Twitter

LENOVO x REVFAN

LENOVO wanted to build an interactive campaign for fans of SUPERCAR racing across Australia & New Zealand.

King Creative Concept:

AUSTRALIA’S BIGGEST REVFAN

Creative Plan:

Produce #REVFAN competition website.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.
Support REVFAN winners from all over Australia & NZ.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative nailed the brief and produced a campaign unlike any other. We had so many REVFAN winners across the country, who all had an amazing time.

timthumb

ASK JERRY x SUPAFEST

ASK JERRY X SUPAFEST

Ask Jerry wanted to build awareness of their mobile text facility amongst consumers in their late teen – early 20s.

King Creative Concept:

To partner Ask Jerry with leading urban music festival Supafest, creating multiple touch points for the public to engage with the brand.

Creative Plan:

  • Produce on screen festival advertising.
  • Create social media posts promoting Ask Jerry to the Supafest database.
  • Manage an onsite activation enabling Ask Jerry promotional people to interact with crowds on a national scale.
  • Onscreen competitions whereby festival goers could win prizes.

.Construct the Team:

  • Onsite Team
  • Design Team
  • Promotional Team
  • Partnership Team

Comment on Results:

King Creative made Ask Jerry the exclusive mobile text partner for Supafest where attendance numbers exceeded 90,000 people nationally. We helped Ask Jerry increase their social media following and database substantially.

20130708-191251

ASUS x JARED ACQUARO

ASUS X JARED ACQUARO

ASUS wanted to drive more engagement to fashion conscious male consumers, those looking for affordable luxury that didn’t break the bank but offered solid value.

King Creative Concept:

To partner with leading male fashion blogger Jarred Acquaro, from a Poor Man’s Millions creating engaging topics, tips & experiences that touch their consumer while engaging with the brand.

Creative Plan:

  • Produce #myjourney video content.
  • Create social media posts promoting the partnership.
  • Manage a trip to Europe for one of the worlds largest fashion conventions.
  • Style Me competition whereby fans of Jared win a full makeover tailored by him.

 

Construct the Team:

  • Onsite Team
  • International Team
  • Ambassador Team
  • Partnership Team

Comment on Results:

King Creative have worked with many leading influencers from around the world. Jared is one of Melbourne’s top male bloggers and is continually using technology in his every day life. It made sense to partner these two iconic brands to build amazing results.

Myer

MYER x SOL REPUBLIC

SOL REPUBLIC wanted to make a splash and launch their headphone brand into the Australian market with one of their top retail clients – MYER.

King Creative Concept:

  • Using a dance crew and DJ we wanted to create a unique in store activation where everyday people could experience the brand first hand and see the unique features in action.

Creative Plan:

  • Work directly with the retail giant Myer to showcase the new SOL REPUBLIC product in their busiest Melbourne and Sydney stores.
  • Create a SOL REPUBLIC musical showcase with a live host, SOL REPUBLIC DJ and SOL REPUBLIC Dance Crew.
  • Organise product giveaways and competitions for the public.
  • Promotions held via mX newspaper in both Sydney and Melbourne.
  • Online and social mechanisms used to support the activity.

.Construct the Team:

  • Onsite Team
  • Design Team
  • Photography Team
  • SOL REPUBLIC DJ
  • SOL REPUBLIC Dance Crew

Comment on Results:

The launches in Sydney and Melbourne were a great success. The team at Myer and SOL REPUBLIC were impressed with the performances of the DJ and dance crews. The public loved the experience and were amazed by the features of the revolutionary new headphones.  

p1295672244-3

$10,000 ULTIMATE GIVEAWAY

King Creative Concept:

Create a hub in Westfield centres in Melbourne, Sydney and Brisbane to showcase the ASUS products to the public and encourage them to enter to win over $10,000 worth of prizes.

Creative Plan:

  • Build an interactive display stand that allows the general public to try the range of computers.
  • Develop a nationwide competition to create a buzz around ASUS and the products.
  • Promote the giveaway online and onsite.
  • Educate the public on the product / features.

Construct the Team – Who was involved?

  • Onsite Team
  • Social Team
  • Promotional Team
  • Photography Team
  • Design Team

Comment on Results:

“King Creative exceeded our expectations on working on our Tax Time proposal with extremely limited time to prepare. Overall result of the campaign proved to be successful.” Simon Zanin – Product Marketing Manager ASUS Australia.

nexusae0_ASUS-MeMO-Pad-FHD10_3

ASUS x MeMOMENT

King Creative worked with the team at ASUS to design a campaign that would help mums and dads engage with their new MeMO PAD tablet series.

Creative Plan:

  • Build a solid sales facility that allows the general public to try the MeMO PAD range.
  • Incorporate a sales incentive.
  • Promote the giveaway and sales offer.
  • Educate the public on the product / features.

Construct the Team – Who was involved?:

  • Onsite Team
  • Social Team
  • Promotional Team
  • Photography Team

Comment on Results:

“MeMOMENT was a fantastic campaign, it showcased the brand to the target market and got substantial sales returns for our product” Charith Moonesinghe – Marketing Assistant ASUS Australia.

ROCCAT BLACK BACKGROUND

ROCCAT x EB EXPO

ROCCAT x EB EXPO
Lifestyle gaming brand showcasing their products at EB EXPO Australia.

King Creative Concept:
To create an event experience for fans of the brand and support our ambassadors & retail partners!

Creative Plan:
Build an engaging area which embraced key Brand Messaging.
Interview ambassadors.
Supply artists with gifted product.
Produce video content for seeding to media and use on social media.
Drive social engagement via onsite promotional team.
Brand “ROCCAT EB EXPO 2015” and make it disruptive.

Comment on Results:
“We celebrated with our fans and pushed our brand directly to it’s core audience. King Creative made this year’s EB EXPO an event to remember” Iwi Lin – APAC Marketing Manager ROCCAT.

Culture-Kings

STEVE AOKI x CULTURE KINGS

PROJECT DESCRIPTION

STEVE AOKI x SOL REPUBLIC
Lifestyle Headphone brand working alongside one of the Worlds biggest Dj’s Steve Aoki.

King Creative Concept:
To create an instore experience for fans of the brand and support our ambassadors & retail partners!

Creative Plan:
Build an engaging area which embraced key Brand Messaging.
Interview ambassadors.
Supply artists with gifted product.
Produce video content for seeding to media and use on social media.
Corporate hosting facilities + meet & greets.
Drive social engagement via onsite promotional team.
Brand “Soundtrack of Life” and make it disruptive.

Comment on Results:
“Steve Aoki – SOL REPUBLIC – CULTURE KINGS – wall to wall fans of the brand, we truly were blown away by what King Creative did for us” Sohan Kararunethne – Brand Manager SOL REPUBLIC.