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4 tips to running a successful Instagram competition

Using Instagram is one of the simplest ways for a business to connect, engage and interact with target consumers. Running product or experience-based competitions is a sure-fire way to increase consumer engagement and develop brand and product exposure. Here are 4 hot tips to running a successful Instagram competition.
 

 

Carefully select your competition type
Why is it important?
Not all Instagram competitions have the same promotional advantages. It is important to select your competition type based on the promotion and engagement objectives of your contest.

Quick tip:
Developing a content-specific hashtag for your competition will help you track competition participation.

Provide an exciting reward
Why is it important?
Providing an awesome and desirable prize will increase participation incentive.

Quick tip:
The more relevant the reward is to target audiences, the higher the chance of follower participation and engagement.

Keep it controlled
Why is it important?
All competitions run more smoothly with established ground rules. Some competition guidelines could include a start and end date, competition age requirements (if any), and how your business will announce the winner.

Quick tip:
Establishing clear ground rules will combat any confusion or potential issues when the competition closes and a winner is announced.

Make some noise and promote your competition
Why is it important?
In order for Instagram users to participate in your competition, they need to know that it’s actually running!

Quick tip:
Reminder posts are an awesome way to instil a sense of urgency in consumer participation, and can encourage individuals to share the competition details with their friends eg. “Quick! Only 3 more days to enter!”