Category Archives: YOUTUBE

How to work with Youtubers

How Best To Work With YouTube Influencers

 

Over one billion people spend one billion hours on Youtube each day. That’s a lot of people…one-third of the internet to be precise. So, it’s safe to say Youtube is at the helm of user engagement and there has never been a better time to engage Youtube influencers with your brand. Here are some tips on working with these influencers.

 

Do your research

Why is this important?
Know who your influencer is and what kinds of content they produce. This way you can be assured your product will be promoted by the right person and to the right audience.

Quick tip: Look into their audiences and previous collaborations with other brands to get a better idea of their suitability to your brand.

 

Let go

Why is this important?
Once you have found the perfect influencer for your brand, give them complete creative control over the video they produce. While you should always have a brief for them to follow, it is important to have faith in the influencer and their approach to promoting your brand.

Quick tip: Trust them. They know their audiences and what they like to see.

 

Don’t demand too much

Why is this important?
If you expect your influencer to post 20 images on Instagram, 5 Tweets and 2 Youtube videos, they will most likely turn down the partnership. This amount of content has the ability to make an influencer seem inauthentic, resulting in less engagement between followers. Be strategic, not demanding.

Quick tip: Create a reasonable sponsorship campaign between your brand and the influencer.


The smaller the better

Why is this important?
It could be beneficial to work with more influencers with smaller audiences as opposed to one with millions of subscribers. Smaller YouTuber’s are passionate about their niche and you could be their first brand deal. In these instances, you will be able to stretch your budget across more influencers, and reach specific audiences.

Quick tip: Always consider your budget and remember that bigger influencers are larger in value and price.