Category Archives: Uncategorized

5 PR Mistakes and how to avoid them

The only way PR pros grow is through making blunders. Don’t worry, we’ve all been there. A slip of the tongue here, a mis-click there, and voila – a PR debacle can occur. We’ve witnessed a fair number of PR slip-ups, and so feel that we’re in a good position to assist others in avoiding the same mistakes. Below are 5 common PR mistakes and how to go about avoiding them.


Ignoring blogs

Why is this important? Blogs are read by passionate and niche audiences, and can be considered a powerful yet underutilised tool.

Quick tip: Familiarise yourself with the style and content of the blog, rather than simply sending out vague or general press releases.

 

Not monitoring impact!

Why is this important? Staying on top of content that is being received positively, will help you maximise the effectiveness of that particular content.

Quick tip: In addition to focusing primarily on favourable content, improving content areas that aren’t landing well, will help even further.

 

Wrong timing

Why is this important? Timing is essential in public relations. If you wait too long to send out press releases, it may not be relevant anymore.

Quick tip: Keep lead times and deadlines of media outlets in mind when sending out press releases, since these may vary.

 

Using sub-par language

Why is this important? Keep jargon and slang out of your press releases. Most, if not all editors are deeply unimpressed by lingo, and prefer simple and easy to understand language.

Quick tip: Have your press release looked over by one or more other people to see if it reads well enough.

 

Ignore editing

Why is this important? Poor structure, grammatical errors, and lengthy sentences get emails deleted almost immediately. Look at an outlet’s previous articles to get an idea about their structure.

Quick tip: Remember to include a call to action or information about the event or activity at the end of your press release.

3 ways to use WhatsApp within your business

WhatsApp is a powerful communication tool, everything is faster and simpler. There is now the option to have WhatsApp Business, with this app, businesses can provide contact details and interact with customers easily by using tools to sort and quickly respond to messages. Here are three ways to use WhatsApp for your business. 

Update your staff

Why is this important? WhatsApp is an amazing way to communicate internally with your staff. You can regularly inform your employees of any company updates, product innovations, new team members, celebrate successes and more! Another benefit is there is flexibility with time, location and accessibility, everyday news can be shared and accessed no matter where in the world you are. 

Quick Tip: You can utilise this messenger application for motivational purposes, to clarify objectives and offer feedback.

Communicate with customers 

Why is this important? WhatsApp Business can help you connect with clients more indirectly while achieving more responsive answers. According to leading experts in restaurant marketing, Forketers “If you contact your prospects by WhatsApp rather than with direct phone calls, you will get 40% more response. 

Quick Tip: Using WhatsApp as a communication tool you can be far more direct than you would with a phone call while also being a little less formal at the same time. 

Use as a Marketing Tool 

Why is this Important? WhatsApp is not the obvious choice for a marketing tool but it can be a great resource for making your company more relatable with your customers. Ideally, the most successful marketing strategies combine a primary social media platform like Facebook or Instagram with the messaging ease of WhatsApp.

Quick Tip: You can utilise WhatsApp to create exclusive groups, offers, and contests as an alternate way to communicate with your clients and spread to new customers.

How to increase business results using Instagram Ads

Instagram offers a variety of advertising options for marketers to utilise to promote their brand or product. With over 700 million active users, Instagram advertising is a cost-effective way to communicate with extensive audiences. Here is a quick guide on how to get the most out of the advertising tools on Instagram.

 

Understand the different types of advertising options on Instagram

Why is it important? The different types of advertising options will perform different functions and reach different audiences.

Quick tip: There are four advertising options on Instagram; Instagram Photo Ads, Instagram Video Ads, Instagram Carousel Ads, and Instagram Stories Ads. Begin by familiarising yourself with these concepts.

Set realistic advertising objectives

Why is it important? In order for an advertising campaign to be successful, it is essential that the marketer sets clear and measurable advertising goals.

Quick tip: It is useful to use the SMART acronym when goal-setting; Specific, Measurable, Achievable, Relevant and Timely.

Plan your schedule

Why is it important? Planning a schedule based around when your target audience is actively using Instagram will help boost the success of your advertising campaign.

Quick tip: Instagram allows you to either run ads continuously or nominate certain times each day. Consider your budget allowance when setting an advertising schedule.

Monitor and measure advertising performance

Why is it important? In order to evaluate the success of an advertising campaign, a marketer needs to be able to analyse its performance in terms of reach, frequency, and return on investment.

Quick tip: Instagram Insights is a free application that can be used to monitor the impressions generated and accounts reached by your advertising campaign.

6 steps to creating a video marketing campaign for your business

Video marketing is a fun and creative way to boost your advertising and social media content to the next level. Consumers resonate with content that is relatable, humorous and representative of the benefits they desire from products. So, what better way to engage with consumers and propel your marketing campaigns than through the use of video!? Here are 6 steps to get your video ideas flowing…

 

Focus on the video story line, not the video size

Why is it important? Viewers will only commit to watching your video if it is entertaining. The stronger your video storyboard, the more likely individuals are going to engage with it, regardless of its length.

Quick tip: The first 10 seconds of your video needs to be eye catching and interesting in order to maintain your viewer’s attention.

Do your research

Why is it important? Understanding the motivations, goals and objectives behind your video will assist you in successful execution.

Quick tip: Understand your target market and produce your video based on their needs, wants, values and expectations.

Consider your video placement

Why is it important? Viewers need to be able to actually find your awesome video before they can watch it. The more exposure, the better!

Quick tip: Social media platforms are super easy, cheap and timely way to get your video out to viewers.

Make your video interactive

Why is it important? Offering interactive elements in your video allows you to extend the boundaries of your target market, as it allows each viewer to define the course that the video will take.

Quick tip: Including a ‘Call to Action’ button is a good example of how to make your video interactive.

Use data to analyse the success of your video campaign

Why is it important? It is essential to have benchmark data to analyse and build upon in your future video campaigns.

Quick tip: Tracking software is a good place to start recording relevant data.

Have some fun!

Why is it important? What better way to engage with viewers, create a call to action, and release your inner creative energy than through a funky and authentic video!?

Quick tip: Make a statement and stand out!

7 ways to get the most out of your LinkedIn page

LinkedIn provides businesses with a number of helpful communication tools to implement into their digital marketing strategies. Not only does it aid in the facilitation of discussion between industry professionals, but it also allows users to gain insight into the availability of potential career opportunities. Here are seven ways to get the most out of your business’ LinkedIn profile..

 

Ensure your LinkedIn profile is optimized

Why is it important? Social media platforms are constantly being changed and updated to make them easier and more efficient to use. Ensuring that your business’ account is presented in the latest available version will indicate professionalism, accuracy and attention to detail to your audience.

Quick tip: Take a sneak peek at other company profiles as a point of reference.

Go back to basics

Why is it important? Take advantage of the basic LinkedIn functions such as editing your public profile URL, adding background imagery to your profile, and adding, removing and rearranging your profile sections. This will keep your profile fresh and interesting for viewers and will allow you to stand out from competition.

Quick tip: Consider including the most important and relevant information about your business at the forefront of your profile.

Make use of the blog links on your profile

Why is it important? Over-crowding your profile with information will make it difficult for viewers to engage with. Providing a link to your corporate website or blog is an effective way to provide your audience with additional information.

Quick tip: Always test your blog/website link after including it on your profile to ensure it is working correctly.

Always monitor your Network Updates

Why is it important? Knowing what your connections are doing online will enable you to effectively target your audience with specific content.

Quick tip: Don’t be afraid to share Network Updates of your own!

Make use of LinkedIn’s ‘business services’

Why is it important? LinkedIn offers a variety of free services to encourage networking and communication between businesses and consumers. Making use of these services is a great way to attract consumers, recruit talent and promote available career opportunities.

Quick tip: Making your content relatable and identifiable will differentiate you from competitors.   

Take advantage of LinkedIn Groups

Why is it important? Creating a LinkedIn Group will increase the exposure of your profile to consumers and will promote the development of connections to other industry leaders.

Quick tip: Why not cover all bases and join some pre-existing groups?

Promote your LinkedIn profile

Why is it important? Making use of your business’ other social media platforms and corporate website to promote your LinkedIn page will increase brand awareness and facilitate consumer engagement.

Quick tip: Try to share your page in a new and exciting style. Perhaps running a ‘Like and Share’ competition to get the ball rolling?

How to create a Snapchat filter for your business

Snapchat geofilters are a fun, creative and exciting way to increase brand exposure. Business-specific geofilters not only allow viewers to know where you are snapping from, but are also able to be shared by other Snapchat users in the same area.  If you are keen to set up a Snapchat filter for your business, take a look at this simple how-to guide.

 

Read the Snapchat filter-creation terms and conditions

Why is it important? As with most marketing-based decisions, it is crucial that marketers understand the different regulations involved in carrying out proposed tasks, in order to stay within the company’s legal boundaries.

Quick tip: Follow this link to discover Snapchats filter creation and submission guidelines: https://support.snapchat.com/en-US/article/submission-guidelines

Visit the Snapchat website and create a login for your business

Why is it important? Creating a login will allow you to gain access to a variety of different creative tools for you to implement into your filter.

Quick tip: Creating a login via the Snapchat website is essential. You will not be able to submit your filter design without an account.

Decide on a filter type

Why is it important? Each filter gives users a different experience. Try to align your choice in filter type to both your target audience as well as to the objective behind your Snapchat filter campaign.

Quick tip: There are three types of filters to choose from; Community Filters, Filters, and Lenses. Be sure to investigate each type thoroughly before deciding on which to use for your business filter.

Get creative!

Why is it important? The more eye-catching and innovative your design is, the more inclined Snapchat users will be to use it and share it with their friends.

Quick tip: Keep in mind that more often than not, less is more!

Select usage dates

Why is it important? You are able to modify the length of time that your Snapchat filter is available for viewing and use. This allows you to coincide your filter with any of your upcoming business events or campaigns.

Quick tip: The length of time that you nominate your filter to be live for will influence how much it will cost.

Select the location in which your filter will be accessible

Why is it important? Setting a location allows you to target your filter to specific audiences close by.

Quick tip: Consider the amount of Snapchat users you want to reach when assigning a filter location. Too small of a location will reach minimal users, but too large will make your filter less effective and costly.

Test your filter

Why is it important? You want to make sure that Snapchat users have access to your awesome new filter in the location you have nominated.

Quick tip: Testing your filter as soon as possible will allow you to address any potential issues.

Evaluate your filter

Why is it important? Understanding and analysing the type, amount and positioning of the audience that engaged your filter will allow you to gather constructive feedback to help modify your future filter creation endeavors.

Quick tip: Analytics tools are available for use on the Snapchat corporate website.

4 handy facts about using VR in your business

While many regard virtual reality as an unfamiliar and intimidating system to understand, it can be an exciting way to create a newfound sense of energy and entertainment within your business. As this form of technology continues to grow and develop, many businesses are beginning to appreciate and utilise VR systems. Below are some helpful facts about using VR in your business.
 

 

VR doesn’t have to be expensive
Why is it important?
Financial restrictions act as a major contributor in many companies. While the price of developing a VR experience can be costly, it is the scope of the VR project that truly dictates its price.

Quick tip: The smaller the project, the more cost effective the experience.

VR is not always about gaming
Why is it important?
While a common misconception, VR is not always based around gaming and can be designed and developed to encompass a variety of other industry fields.

Quick tip: VR documentaries and VR travel experiences are some examples of non-gaming experiences.

The quality of VR experiences is continuing to improve
Why is it important?
One problem with VR is the inhibiting effects on real life vision, as you can’t see the real world while wearing your VR headset. However, engineers are continuously modifying and improving the system, giving users hope for future models.

Quick tip: Watch out for walls!

VR can decrease the complexity of learning new skills
Why is it important?
With the tech industry continuing to grow and thrive, it is becoming increasingly more difficult to stay up-to-date with the latest forms of business technology.

Quick tip: VR can provide a hands-on and interactive learning experience.

5 quick tips on how to boost your LinkedIn network

Increasing your business’ LinkedIn Network is a key necessity in generating consumer engagement and developing brand awareness. LinkedIn is one of the largest social media platforms to date, and therefore can pose businesses with the difficult challenge of growing their networks and becoming discoverable to industry audiences. Follow these 5 quick tips to make this process more manageable and time efficient.
 

 

Add your LinkedIn URL to your email signature bar
Why is this important?
Consider how many emails you send out per day. Now, consider the variety of different people you send these emails to. Too many to keep track of? Good! Use these already established connections as an easy way to grow your LinkedIn following.

Quick tip:
Modify your email setting to permanently incorporate your LinkedIn URL in your signature bar. This will save you the trouble of copying and pasting the link into your email every time.

Post frequently
Why is this important?
Give your page a personality and bring it to life by posting daily. This will add value to your profile, encourage audience interaction, and subsequently result in a growth in your network.

Quick tip:
Add a call-to-action aspect to your posts to encourage users, to like, share and comment on your updates.

Connect constantly
Why is it important?
Remaining active and lively on your profile will generate buzz surrounding your business. Continuing to connect with other LinkedIn users will keep your brand top-of-mind and consistently keep you in the feeds of your connections.

Quick tip:
Set yourself a weekly goal of how many new connections to make. Be brave!

Make use of LinkedIn’s Publishing Platform
Why is it important?
Publishing a variety of colourful and interesting pieces will encourage viewers to perceive your brand as an expert within the industry, giving you an edge on your competitors.

Quick tip:
Remember to use visuals!

Strive to be both diverse and concentrated
Why is this important?
While these seem like conflicting ideas, it is important to reach a vast number of LinkedIn users while still somewhat containing your connects to industry-specific pages. It is with these audiences that you will generate the most buzz surrounding your business.

Quick tip:
This is a work in progress. The key is to take your time and strategize!