Category Archives: SOCIAL MEDIA

How do you become so hot right now on Youtube? 4 simple tips

We live in a world so full of influencers and online bloggers that we all want to become one. In order to stay ahead of the game, the only path to take is to become a Youtuber and know how to work this platform to perfection. Here are some amazing tips on how to be the best of the best on Youtube.

Research and know what ‘keywords’ to use.

Why is this important?
Every Youtuber needs a few short and easy keywords to enable followers to search and find them by.

Quick tip:
These keywords will become like a search engine tool for your profile, so when people search certain words you can be associated with them.

Know what you are up against.

Why is this important?
It is always important to know your competition! Set goals and strategies to get ahead of the game.

Quick tip:
If possible, try to find a successful Youtube influencer with an existing database who can give you a shoutout to help kick start your following.

Use the ‘featured videos’ section.

Why is this important?
You’ll need this to gain a higher reach in a shorter amount of time when just starting out on Youtube.

Quick tip:
This is so important when just starting Youtube! It comes with a small cost but great when just getting started on this platform.

Make funny, entertaining, memorable videos!

Why is this important?
The final way to be ‘so hot right now’ on Youtube is to be creative and have interesting topics to film and talk about!

Quick tip:
Whether you are a business or a performer, make sure whatever you upload stands out from the ordinary.

4 tips to running a successful Instagram competition

Using Instagram is one of the simplest ways for a business to connect, engage and interact with target consumers. Running product or experience-based competitions is a sure-fire way to increase consumer engagement and develop brand and product exposure. Here are 4 hot tips to running a successful Instagram competition.
 

 

Carefully select your competition type
Why is it important?
Not all Instagram competitions have the same promotional advantages. It is important to select your competition type based on the promotion and engagement objectives of your contest.

Quick tip:
Developing a content-specific hashtag for your competition will help you track competition participation.

Provide an exciting reward
Why is it important?
Providing an awesome and desirable prize will increase participation incentive.

Quick tip:
The more relevant the reward is to target audiences, the higher the chance of follower participation and engagement.

Keep it controlled
Why is it important?
All competitions run more smoothly with established ground rules. Some competition guidelines could include a start and end date, competition age requirements (if any), and how your business will announce the winner.

Quick tip:
Establishing clear ground rules will combat any confusion or potential issues when the competition closes and a winner is announced.

Make some noise and promote your competition
Why is it important?
In order for Instagram users to participate in your competition, they need to know that it’s actually running!

Quick tip:
Reminder posts are an awesome way to instil a sense of urgency in consumer participation, and can encourage individuals to share the competition details with their friends eg. “Quick! Only 3 more days to enter!”

A quick guide on how to write an engaging blog

Your business’ blog forum is one of the most useful tools in creating connections to both your current and potential clients. Blog posts offer your target audiences with an insight into your business practices in a more humanised and relatable way, instilling a strong sense of trust and brand loyalty. Below is a quick guide on how to write an engaging blog post for your business.
 

 

Ensure your blog content is useful
Why is it important?
While entertainment is a key feature that viewers look for, they also want to be challenged and educated in the topics they are interested in.

Quick tip: Use your blog to establish your business as a source of reliable and interesting information.

Explore different topics
Why is it important?
Offering readers a well-rounded variety of topics will not only cater to a wider variety of audiences, but will also increase perceptions of your business as a trusted and accurate source of information.

Quick tip: Always try to link your blog back to your business or industry.

Don’t waste your headline
Why is it important?
It is essential to influence your audience to want to read your post by using a compelling headline. This will tell readers what your blog is about and will determine if they stop to read or keep scrolling.

Quick tip: Short and sweet is usually best practice.

Keep it tight
Why is it important?
Unlike print media, digital communication tactics are best digested by viewers when containing short sentences, short paragraphs and short posts.

Quick tip: Readers will not hesitate in moving on if your content is hard to follow.

7 reasons why businesses should invest in influencers

While it is all well and good to understand the qualities that make a good brand influencer, it is also crucial to consider the reasons why brand influencers are so useful within a business setting. As with most marketing processes, understanding the motive behind why you are doing what you’re doing will allow you to achieve the most successful outcome. Here are eight reasons why businesses should invest in brand influencers.
 

 

Influencers create content
Why is it important?
Sharing expert-created and engaging content is the best way to attract the attention of target audiences and promote your brand.

Quick tip: Although influencers have awesome content creating skills, always ask their permission before using their work on your own media platforms.

Influencers generate sales
Why is it important?
Within the business industry, companies can only survive if they are making profit and increasing their ROI. Using brand influencers are one of the easiest way to combat lack of sales.

Quick tip: Sales generation will depend heavily on the influencers channel of communication and overall marketing reach.

Influencers are transparent
Why is it important?
Corporate transparency and accountability ensures that your business is perceived favourably by targeted audiences.

Quick tip: The trust and honesty shown by a business acts as a driving factor that influences consumer purchase decisions.

Influencers increase traffic on your corporate website
Why is it important?
Corporate websites can be used by consumers to solidify and legitimise the information they have received from influencers.

Quick tip: Ensure your business website is visually appealing and easy to use. Once your influencer has got consumers there, you want them to stay!

Influencers offer a fresh perspective
Why is it important?
An alternative perspective to the inner workings of your business is a great way to keep your marketing campaigns interesting and innovative for target audiences.

Quick tip: Brief your influencer on your organisational goals and objectives, and then hand over the creative reins. No doubt you will be pleasantly surprised with the outcome!

Influencers give brands easy access to target audiences
Why is it important?
Having a clear pathway between your business and your target consumers is a sure-fire way to nail your marketing campaign objectives within your ideal timeframe.

Quick tip: Consider working within the specific niche of consumers that follow your influencer. These individuals are loyal and interested in the topic.

Influencers can start conversation
Why is it important?
Investing in an influencer that can promote and compliment your business will positively influence your reputation, without you having to brag or boast (nobody likes that!).

Quick tip: Ensure your influencer is genuinely interested in your brand in order to keep your message authentic and accurate.

5 affordable ways to get your business noticed

Many small business’ often don’t have the budget to invest in paid advertising as a means of gaining business exposure. In saying this however, there are alternative ways to get your business noticed without breaking the bank account. Here are 5 affordable strategies to help you get your business noticed.
 

 

Make use of social media
Why is it important?
Gone are they days when consumers pick up a newspaper or magazine and flick through the pages. Stay constantly connected to your target audience by engaging and establishing a digital presence.

Quick tip: Social media platforms such as Facebook, Instagram and LinkedIn are a good place to start.

Create a corporate website
Why is it important?
A corporate website acts as a strong point of communication for consumers, and aids in the development of consumer relationships that encourage two-way communication.

Quick tip: Websites are also a handy way to track the online activity of your target audiences.

Pay close attention to your business’ visual branding
Why is it important?
Making use of a distinct logo and design scheme will increase consumers’ ability to recognise and recall your brand when making purchase decisions.

Quick tip: Using interesting colour schemes and imagery will help your business stand out.

Get busy!
Why is it important?
Using online tools to promote your business is a beneficial starting point, but to maximise exposure it is essential to also engage in constant activity both within your business and the community in which you operate.

Quick tip: Writing press releases, engaging in networking events, and distributing information packs to potential clients are some simple ways to stay active.

Build your brand equity
Why is it important?
A brand cannot achieve equity if consumers are not familiar with it, therefore it is important to understand the value of favourable consumer perceptions.

Quick tip: Position your brand in a strong and unique way that will make you stand out against competitors.

5 ways to increase your business’ Snapchat following

Like many social media platforms, Snapchat is an up-and-coming marketing goldmine that holds the potential to increase consumer engagement for your business. With its behind-the-scenes vibe, Snapchat allows viewers to foster a more normalized relationship with a brand and its products. Read on if you would like some hot tips on how to increase your business’ Snapchat following.
 

 

Use your employees
Why is it important?
Using your existing channels is a simple way to reach out to potential consumers.

Quick tip:
Consider offering your employees with incentives in exchange for their promotional help. Did someone say Friday night drinks?

Add Snacpchat to your corporate website
Why is it important?
Providing a list of your business’ social media profiles on your corporate website can act as a secondary point of communication for consumers to stay updated on your brand and products.

Quick tip:
Providing your business’ Snap Code on your website makes it easier for viewers to add you to their accounts.

Consider your use of hashtags
Why is it important?
Hashtags help to categorise your post and increase its relevance to target audiences.

Quick tip:
There is definitely such a thing as too many hashtags…so use them wisely and don’t overcrowd your post!

Promote your Snapchat account on other socials
Why is it important?
Using other social media platforms to promote your business’ snapchat can inform and remind your target audience of your Snapchat presence, and can therefore encourage them to go and check it out.

Quick tip:
Keep these posts at strict intervals in order to avoid spamming or cluttering your audience’s feeds.

Notify your business subscribers of your account
Why is it important?
While searching for new audiences to reach on your Snapchat account is ideal, it is also essential to maintain your relationships with current business subscribers.

Quick tip:
An automated email containing your Snapchat name and code is a fast and easy way to remind current consumers about your account.

Utilise Snapchat’s ‘Add Me’ URL tool
Why is it important?
The ‘Add Me’ URL allows users to add your Snapchat account in one easy step. The easier the adding process is, the more likely users are going to engage with it.

Quick tip:
All ‘Add Me’ URL’s follow the same formula; www.snapchat.com/add/YOURUSERNAME

A guide to writing a killer Instagram caption

Now that you’ve got an awesome visual to post to your business’ Instagram account, it’s time to devise a compelling caption! A quality caption that complements your post will help you to increase likes, followers and comments from your target audience. Here is a guide to writing a killer Instagram caption.
 

 

Understand the target audience for your post
Why is it important?
Knowing your audience will help make your post and its caption more relevant and relatable.

Quick tip:
Consider using language techniques such as metaphors and references relatable to your target audience.

Make use of all of Instagram’s caption tools
Why is it important?
If they are there, why not use them!? Don’t be afraid to use tools such as emojis and the @mention function to make your caption more colourful.

Quick tip:
@mentioning another account or user in your caption can boost conversation and increase exposure.

Consider your use of hashtags
Why is it important?
Hashtags help to categorise your post and increase its relevance to target audiences.

Quick tip:
There is definitely such a thing as too many hashtags…so use them wisely and don’t overcrowd your post!

Understand the concept of giving your brand a voice
Why is it important?
Portraying your business’ values and attitudes through your caption will help your audience identify with your brand.

Quick tip:
Give your post a personality! Keeping things clear and simple is a good start, but don’t be afraid to give your post some life with humour or interesting facts.

Write, re-write, and re-write again!
Why is it important?
Planning is an essential process that increases message clarity. Editing and modifying your drafted caption will allow you to get the most out of your post.

Quick tip:
Most people busily scroll through their Instagram feed, so keep your caption short and sweet.

10 Social Media Tips For Small Businesses

As a small business, it can sometimes be overwhelming when assessing how best to market your brand or product. In the digitally savvy world we live in today, the best place to start is social media. Read on to find out what we recommend when creating a social media marketing strategy for your small business.

 

 

Choosing platforms

Why is this important?
The best platforms to start with are Facebook and Instagram as they are the most popular and most streamlined platforms on offer. These platforms both have their own benefits, but as a whole, they are the easiest to navigate and gain followers. People are more likely to search your business in their Facebook or Instagram search bars than Google.

 

Quick tip: Post consistently on these platforms and introduce others later if they are suitable to your brand (ie. Twitter, LinkedIn).

 

Stay present

Why is this important?
Consumers will question the legitimacy of your business if you are lacking presence on any form of social media. Businesses with active social media profiles will instantly look more competent and show consumers that they are across all operations from day-to-day business through to online marketing.


Quick tip: Get posting and develop a solid presence on social media. Consider this even before launching your brand to create intrigue and interest well before you are established.

 

Know your audience

Why is this important?
By trying to reach a broader audience, your voice will be lost and you will find less engagement on your socials and your brand as a whole. Social media marketing is all about finding your niche audience and building an identity from there.


Quick tip: Post content that is relevant to your customers and your brand only.

 

HD or nothing

Why is this important?
When posting images on Instagram, or on any platform for that matter, you should settle for nothing less than high resolution imagery. Pixelated or heavily filtered images look unprofessional and may steer followers away from your page.


Quick tip: Source, curate and regram content that has high quality to create a crisp and professional presence on social media.  

 

Mix it up

Why is this important?
It is important to change up the content on each page. Do not, for example, post an image on Instagram and share to your Facebook & Twitter in the same breath.


Quick tip: Create content that is specific to each platform and avoid repetition. For example, Facebook, Twitter and Linkedin are better for connecting with people, where Instagram and YouTube are better for sharing media.

 

Engage with your followers

Why this is important:
Engagement is not a one-way street. If one of your customers or followers mentions you in their posts, make sure to let them know you see their posts by liking, commenting or re-posting if necessary. This lets your customers know that you care about them.


Quick tip: Try to allocate an hour a day to respond to comments and mentions.

 

Collaborate

Why is this important?
Find other small businesses around you that you can collaborate with. This will increase your audience reach and even bring new followers to your accounts.


Quick tip: Do this by creating promotions and competitions or just by giving each other a shout out on your social media accounts.

 

Be relatable

Why is this important?
When creating posts, be mindful of sounding like a robot. Be you and endorse everything your brand or business stands for!


Quick tip: You want your customers to be able to relate to you on a personal level, so add a little humour to your posts where you can.

 

Use social media management tools

Why is this important?
Social media management tools are designed to make your life easier as a business owner or marketer. Through these tools you are able to manage multiple social media platforms in the one place and track analytics while you’re at it. They allow you to schedule posts, engage with your audience and analyse trends in posts and user engagement.


Quick tip: Use programs such as Sendible or Hubspot to start managing your multiple accounts.

 

Offer social media exclusives

Why is this important?
One of the best ways to get customers to engage with your social media pages is to offer exclusive promotions only available to those on your socials. This gives your customers a reason to follow you on social media and is a way to attract new customers at the same time.


Quick tip: Offer your customers discounts, exclusive products or content as an incentive for following your account.