Finding it hard to stand out from the crowd with your PR strategy? Don’t worry, we’ve all been there. It might be time to re-evaluate your position. Keep it as simple as possible by going back to basics. To help, we’ve chosen the best PR tips to get you and your business going in the right direction.
Select the right channel
Why is this important? Once you’ve established your target audience, it’s time to select the channel through which to distribute – radio or TV? Press release or press statement? Choose the most appropriate channel to deliver your content.
Quick tip: Remain budget-sensitive when choosing your channel. You want to it to be effective and efficient
Keep your contacts relevant
Why is this important? You’re more likely to get your press release seriously considered by relevant industry contacts – A financial company wouldn’t send their press release to a motoring magazine. Similarly, be smart about who you send your press releases to.
Quick tip: Consider sending your press releases to a radio or TV station if you’re finding it hard to reach out to relevant contacts. This might also give you a broader reach.
Personalise PR emails
Why is this important? Try personalising emails by mentioning the journalists’ names, instead of addressing ‘the team’ or ‘news desk’. This gives them more of an incentive to open and read your email.
Quick tip: You can reach out to reporters and journalists on Twitter or Facebook if you don’t have their contact details. Quite often, they respond!
Value media relationships
Why is this important? Garnering as many media relationships as possible in public relations is guaranteed to come good at some point in the future (I mean, it’s right there in the name). You never know when you’ll need their help.
Quick tip: A good way to foster relationships is by being reliable and providing quality stories and sources.
Why is this important? A major role that PR agencies play is distinguishing between content that is actually newsworthy and content that would be more suitable in a company newsletter.
Quick tip: Stay ahead of the game by being aware of trending topics, giving you a boost when deciding on topics.
Why is this important? Constantly absorb as much as you can when working in the PR industry – it’s the only way to stay at the top of your game.
Quick tip: The only way to learn is by being curious. We suggest politely asking as many questions as you can.
Follow the news
Why is this important? Take time out of your day to keep up with current events.Read newspapers, listen to the radio or watch news channels. It’ll only make you better at your job.
Quick tip: Listen to news podcasts on your way to and from work, to make use of free time.
Why is this important? Success takes time. Journalists might not get back to you immediately and it may take a few days before you get a reply. Don’t lose faith.
Quick tip: Get software like Streak to see if journalists have read your emails or not; you can avoid wasting time on those who have and don’t reply.
Learn from experience
Why is this important? Many things can go wrong in PR, it’s almost a certainty. Garnering media attention is never guaranteed and trends change. Learn from failures to pave your future success.
Quick tip: Work with an experienced and established PR agency to minimise the risk of a badly managed PR campaign damaging your company.