Category Archives: SOCIAL MEDIA

7 ways to make your PR strategy kick-ass

Are you having trouble implementing a PR strategy for your business? It’s understandable to face some issues when trying to increase brand exposure, especially for an up-and-coming business. Here are some tips on how to ease that process. 


Avoid tunnel vision

Why is this important? When sending information out, don’t cater solely to large publications just because of their sizeable following. Focus on your target audience and in-turn to the relevant distribution channels.

Quick tip: Audiences of publications in your niche already have a good understanding of the industry, allowing you to be even more technical when describing your product or service.

 

Leverage Social Media 

Why is this important? The digitisation of the media industry has put an increased importance on using social media to enhance your business’ operations. Facebook, Twitter, LinkedIn, etc. can all be used effectively to maintain and increase connections in the industry.

Quick tip: Participate online. Setting up media accounts is only the start; being active can go a long way with brand awareness. A lack thereof only reflects badly on the business.

 

Repurpose content

Why is this important? While also being time efficient, repurposing content stretches its usefulness across your multiple platforms, maximising exposure.

Quick tip: After sending out a press release, post it on your website as well and share links to social media platforms.

 

Be a guest speaker on podcasts

Why is this important? Podcasts are immensely popular, with some having millions of listeners. Being a guest on a relevant podcast can help small businesses gain exposure, especially if the listeners form your target audience. 

Quick tip: Researching relevant podcasts increase your chances of being accepted as a guest speaker.

 

Polish your pitch

Why is this important?Personalising each pitch that you send to journalists will help prevent it from landing up in the bin. Considering they receive countless pitches each day, making yours stand out is the name of the game.

Quick tip: Keep your pitches short and sweet. Avoid lengthy paragraphs and only include relevant information.

 

Network efficiently

Why is this important? Remember, you can never have too many contacts! Networking events are a good way to connect with other industry professionals. It enables you not only to gain further industry insight, but also share your own experiences.

Quick tip: Always follow up! It’s important not just to collect a cache of business cards, but genuinely connect with people. It could be as simple as having a chat over coffee.

 

Use customer testimonials 

Why is this important? As simple as they seem, customer testimonials are often overlooked in marketing strategies. Testimonials help businesses appear credible and serve as a powerful tool in positioning your business as an authority. 

Quick tip: Incorporating positive customer testimonials in marketing material and on your business’ website can also help to gain customers.

5 Tips to Enhance your Linkedin Company page

Whether you’re building brand awareness or forming partnerships, Linkedin is the best place to connect your business with a large cache of professionals from around the world. Here are 5 business boosting tips for your Linkedin company page to get you started!


Incorporate rich media

Why is this important? Visual content receives over six times more engagement than text-based content, so it only makes sense to satisfy your audience’s visual appetite with videos, pictures, slideshows, etc.

Quick tip: Add an eye-catching header image and refresh it after every few months to attract more visual interest.

 

Post engaging content

Why is this important? Number of comments, shares and clicks are good indicators of engagement. The key to this is to post content that is genuinely interesting to your audience.

Quick tip: While it might be tempting to sell your product or service, informational content generally works better than “salesy” content.

 

Use ‘Sponsored Content’

Why is this important? Sponsored Content is one of Linkedin’s channels of advertising. By “sponsoring” your content, it is promoted directly to the feed of intended professionals.

Quick tip: “Sponsoring” a post that has the highest engagement from your target audience on your profile, will stand the best chance of reaching the most people.

 

Establish a posting schedule

Why is this important? Linkedin analytics say that by posting at least once a month, businesses gain followers six times faster than those that post less.

Quick tip: Aim to post content at least once a week on your company page to maintain follower engagement.

 

Engage employees & colleagues

Why is this important? Encouraging your employees and colleagues to engage with content on your company LinkedIn page will in-turn spread the content to their networks, increasing your reach.

Quick tip: Make sure that all employees and colleagues have added the company to their profiles, in order to become automatic followers of the Company page.

 

6 Tumblr tips on how to promote business

Do you like cat GIFs? Who can blame you? Tumblr is to thank for the majority of memes and GIFs on your timeline. Its millennial user base churns out content like a well-oiled humour machine. Tumblr also offers better engagement than other social media sites. Here are some tips for businesses to capitalise on this relatively dormant marketing channel.


Know your audience

Why is this important? Knowing your audience is key to succeeding on Tumblr and similar social media sites. Carefully customised posts will garner more attention from your intended audience. Incorporate occasional humour to maintain relatability.

Quick tip: Reblogging your followers’ posts (preferably of them using your product/service) will encourage active engagement.

 

Utilise tags

Why is this important? Tags are what allow your posts to be discovered by other Tumblr users. Similar to ‘hashtags’ on Instagram, tags are phrases you can use in your posts. For example, a knitting blog using “knitting tips” or “knitting sweaters”.

Quick tip: If unsure, look for tags used on other popular posts, and use the same on yours. But, do so only if they’re relevant to your post!

 

Use visual content

Why is this important? On Tumblr, visual content is the most appealing. Using pictures, videos or GIFs will garner more attention from the vast majority of millennials using the platform.

Quick tip: Merging memes with relatable content sits well with the younger demographic using the platform.

 

Be active

Why is this important? Being active on Tumblr involves following, commenting and reblogging on other blogs. This, along with responding to comments on your own blog will allow you to positively engage with your community.

Quick tip: Begin by following and liking 5(or more) blog posts every day; which would result in 150(or more) potential impressions in a month.

 

Interact with influencers

Why is this important? Just like on other social media platforms, popular Tumblr users get plenty of engagement. If just one of these influencers promotes your blog, it could send a lot of loyal followers to your page and boost interactions.

Quick tip: Even if you don’t collaborate with influencers, analyse their Tumblr activity in order to form your own strategy.

 

Advertise your socks off

Why is this important? Advertising on Tumblr isn’t as negatively met as on other social platforms, and so can be an effective way to market your brand. You can choose from ‘Sponsored Posts’, ‘Sponsored Video Posts’ and a ‘Sponsored Day’. Tumblr ads also provide analytics of how well your ads are performing.

Quick tip: Produce content relating not only to your business/product, but also integrating the trending topics on Tumblr.

7 ways to boost business on Reddit

Reddit is an underutilised tool for businesses to market themselves and their products. Despite having hundreds of millions of users, Reddit isn’t the first social media platform that springs to mind when considering prospective marketing channels. Here are 7 ways to take advantage of a relatively unknown platform to propel your business.


Be aware of subreddits

Why is this important? Subreddits are individual communities, and understanding them is vital on this platform because they contain your target audience. It’s much easier to find your key demographic since most fanbases congregate in a particular subreddit. ‘r/Entrepreneur’ & ‘r/Smallbusiness’ are good subreddits to start with.

Quick tip: ‘Redditors’ respond more favourably to users that engage with posts and other users, rather than those that solely market themselves.

 

Avoid SPAM!

Why is this important? Blatantly plugging your company or product is a big red flag on Reddit. In fact, doing so will most likely get you banned from the particular subreddit.

Quick tip: Wait a few weeks before posting promotional content. In this time, hopefully you’ll have built up enough goodwill with the community to support your efforts.

 

Provide further Customer Support

Why is this important? You can also use Reddit to answer current or potential customers‘ questions, comment on relevant posts, and otherwise engage with the community, further improving your brand image.

Quick tip: Maintain top-quality customer support on your website and utilise Reddit as an extension of this.

 

Hold an AMA – Ask Me Anything

Why is this important? An AMA is a stellar way to provide insight about a business, regardless of size. It’s a unique approach to promoting your business while also being informational.

Quick tip: Be honest in your answers! Redditors will see right through a marketer’s façade.

 

Be patient

Why is this important? Marketing your business/product on Reddit is a marathon, not a sprint. It might take weeks, months or years to build a large and loyal following, depending on your efforts.

Quick tip: Advertising about deals and special offers may help to muster short-term attention, but take care not to sound too “salesman-y”.

 

Run a subreddit contest

Why is this important? Running a subreddit contest is a clever strategy for contributing value through engagement.

Quick tip: Rewards for the contest could be your business’ products, in turn serving as an additional marketing tool. 

 

Use Reddit ads

Why is this important? Ads on Reddit help to target very specific, ardent niches; if you’re willing to shell out some cash.

Quick tip: As opposed to other platforms’ ‘cost-per-click’ advertising systems, Reddit operates on a ‘cost-per-impression’ policy.   

5 Twitter tips to promote your business

Twitter is one of the most popular social media applications in the world and poses plenty of untapped potential to spread brand awareness. Following are 5 tips on how to achieve this effectively.

Create a media strategy

Why is this important? Clearly establishing what the goals and who the target audience are, is key to a successful  media campaign.

Quick tip: This will determine the scope of your campaign, so strategise wisely.

 

Maintaining consistency is key!

Why is this important? As easy as it is to set up a social media account, continuous work is needed to maintain and grow your follower base. This could be as simple as posting short promotional statements several times a week.

Quick tip: Attach pictures or videos to make your posts attractive and engaging.

 

Interact with customers/clients

Why is this important? Responding and replying to tweets from customers and clients helps to portray the company as being relatable and appealing.

Quick tip: Set up Direct Messages so clients/customers can contact you directly, which will promote engagement. Just make sure to check your inbox regularly!

 

Expand but maintain focus on your target audience

Why is this important? It’s easy for a business’ messages to get saturated in the social media sphere. While gaining more followers is beneficial in terms of exposure, it’s essential not to lose focus of your key demographic. They are whom your most important interactions will arise from.

Quick tip: Try adhering to daily social media posts at the minimum; some of promotional content about the business/product, and some interacting with your target audience.

 

Use a Twitter Ads account

Why is this important? While not necessary, utilising Twitter Ads can help your business boost its reach. It’s a low-cost, yet effective way to target a tailored audience. Plus, you set your own budget and only pay if you attain your marketing goals.

Quick tip: Beware to distinguish between ‘Promote Mode’ and ‘Twitter Ads’. The former has a 99 USD monthly price, whereas the latter has no minimum spend.

 

How do you become so hot right now on Youtube? 4 simple tips

We live in a world so full of influencers and online bloggers that we all want to become one. In order to stay ahead of the game, the only path to take is to become a Youtuber and know how to work this platform to perfection. Here are some amazing tips on how to be the best of the best on Youtube.

Research and know what ‘keywords’ to use.

Why is this important?
Every Youtuber needs a few short and easy keywords to enable followers to search and find them by.

Quick tip:
These keywords will become like a search engine tool for your profile, so when people search certain words you can be associated with them.

Know what you are up against.

Why is this important?
It is always important to know your competition! Set goals and strategies to get ahead of the game.

Quick tip:
If possible, try to find a successful Youtube influencer with an existing database who can give you a shoutout to help kick start your following.

Use the ‘featured videos’ section.

Why is this important?
You’ll need this to gain a higher reach in a shorter amount of time when just starting out on Youtube.

Quick tip:
This is so important when just starting Youtube! It comes with a small cost but great when just getting started on this platform.

Make funny, entertaining, memorable videos!

Why is this important?
The final way to be ‘so hot right now’ on Youtube is to be creative and have interesting topics to film and talk about!

Quick tip:
Whether you are a business or a performer, make sure whatever you upload stands out from the ordinary.

4 tips to running a successful Instagram competition

Using Instagram is one of the simplest ways for a business to connect, engage and interact with target consumers. Running product or experience-based competitions is a sure-fire way to increase consumer engagement and develop brand and product exposure. Here are 4 hot tips to running a successful Instagram competition.
 

 

Carefully select your competition type
Why is it important?
Not all Instagram competitions have the same promotional advantages. It is important to select your competition type based on the promotion and engagement objectives of your contest.

Quick tip:
Developing a content-specific hashtag for your competition will help you track competition participation.

Provide an exciting reward
Why is it important?
Providing an awesome and desirable prize will increase participation incentive.

Quick tip:
The more relevant the reward is to target audiences, the higher the chance of follower participation and engagement.

Keep it controlled
Why is it important?
All competitions run more smoothly with established ground rules. Some competition guidelines could include a start and end date, competition age requirements (if any), and how your business will announce the winner.

Quick tip:
Establishing clear ground rules will combat any confusion or potential issues when the competition closes and a winner is announced.

Make some noise and promote your competition
Why is it important?
In order for Instagram users to participate in your competition, they need to know that it’s actually running!

Quick tip:
Reminder posts are an awesome way to instil a sense of urgency in consumer participation, and can encourage individuals to share the competition details with their friends eg. “Quick! Only 3 more days to enter!”

A quick guide on how to write an engaging blog

Your business’ blog forum is one of the most useful tools in creating connections to both your current and potential clients. Blog posts offer your target audiences with an insight into your business practices in a more humanised and relatable way, instilling a strong sense of trust and brand loyalty. Below is a quick guide on how to write an engaging blog post for your business.
 

 

Ensure your blog content is useful
Why is it important?
While entertainment is a key feature that viewers look for, they also want to be challenged and educated in the topics they are interested in.

Quick tip: Use your blog to establish your business as a source of reliable and interesting information.

Explore different topics
Why is it important?
Offering readers a well-rounded variety of topics will not only cater to a wider variety of audiences, but will also increase perceptions of your business as a trusted and accurate source of information.

Quick tip: Always try to link your blog back to your business or industry.

Don’t waste your headline
Why is it important?
It is essential to influence your audience to want to read your post by using a compelling headline. This will tell readers what your blog is about and will determine if they stop to read or keep scrolling.

Quick tip: Short and sweet is usually best practice.

Keep it tight
Why is it important?
Unlike print media, digital communication tactics are best digested by viewers when containing short sentences, short paragraphs and short posts.

Quick tip: Readers will not hesitate in moving on if your content is hard to follow.

7 reasons why businesses should invest in influencers

While it is all well and good to understand the qualities that make a good brand influencer, it is also crucial to consider the reasons why brand influencers are so useful within a business setting. As with most marketing processes, understanding the motive behind why you are doing what you’re doing will allow you to achieve the most successful outcome. Here are eight reasons why businesses should invest in brand influencers.
 

 

Influencers create content
Why is it important?
Sharing expert-created and engaging content is the best way to attract the attention of target audiences and promote your brand.

Quick tip: Although influencers have awesome content creating skills, always ask their permission before using their work on your own media platforms.

Influencers generate sales
Why is it important?
Within the business industry, companies can only survive if they are making profit and increasing their ROI. Using brand influencers are one of the easiest way to combat lack of sales.

Quick tip: Sales generation will depend heavily on the influencers channel of communication and overall marketing reach.

Influencers are transparent
Why is it important?
Corporate transparency and accountability ensures that your business is perceived favourably by targeted audiences.

Quick tip: The trust and honesty shown by a business acts as a driving factor that influences consumer purchase decisions.

Influencers increase traffic on your corporate website
Why is it important?
Corporate websites can be used by consumers to solidify and legitimise the information they have received from influencers.

Quick tip: Ensure your business website is visually appealing and easy to use. Once your influencer has got consumers there, you want them to stay!

Influencers offer a fresh perspective
Why is it important?
An alternative perspective to the inner workings of your business is a great way to keep your marketing campaigns interesting and innovative for target audiences.

Quick tip: Brief your influencer on your organisational goals and objectives, and then hand over the creative reins. No doubt you will be pleasantly surprised with the outcome!

Influencers give brands easy access to target audiences
Why is it important?
Having a clear pathway between your business and your target consumers is a sure-fire way to nail your marketing campaign objectives within your ideal timeframe.

Quick tip: Consider working within the specific niche of consumers that follow your influencer. These individuals are loyal and interested in the topic.

Influencers can start conversation
Why is it important?
Investing in an influencer that can promote and compliment your business will positively influence your reputation, without you having to brag or boast (nobody likes that!).

Quick tip: Ensure your influencer is genuinely interested in your brand in order to keep your message authentic and accurate.

5 affordable ways to get your business noticed

Many small business’ often don’t have the budget to invest in paid advertising as a means of gaining business exposure. In saying this however, there are alternative ways to get your business noticed without breaking the bank account. Here are 5 affordable strategies to help you get your business noticed.
 

 

Make use of social media
Why is it important?
Gone are they days when consumers pick up a newspaper or magazine and flick through the pages. Stay constantly connected to your target audience by engaging and establishing a digital presence.

Quick tip: Social media platforms such as Facebook, Instagram and LinkedIn are a good place to start.

Create a corporate website
Why is it important?
A corporate website acts as a strong point of communication for consumers, and aids in the development of consumer relationships that encourage two-way communication.

Quick tip: Websites are also a handy way to track the online activity of your target audiences.

Pay close attention to your business’ visual branding
Why is it important?
Making use of a distinct logo and design scheme will increase consumers’ ability to recognise and recall your brand when making purchase decisions.

Quick tip: Using interesting colour schemes and imagery will help your business stand out.

Get busy!
Why is it important?
Using online tools to promote your business is a beneficial starting point, but to maximise exposure it is essential to also engage in constant activity both within your business and the community in which you operate.

Quick tip: Writing press releases, engaging in networking events, and distributing information packs to potential clients are some simple ways to stay active.

Build your brand equity
Why is it important?
A brand cannot achieve equity if consumers are not familiar with it, therefore it is important to understand the value of favourable consumer perceptions.

Quick tip: Position your brand in a strong and unique way that will make you stand out against competitors.