Category Archives: PR

5 Social marketing tips to put your business on the map

Marketing yourself in the current social sphere is like walking through a minefield. A wrong phrase uttered or a risky photo posted will push you into treacherous waters. Treading carefully will help you dodge any mishaps that could cause unwanted virtual harm to yourself, your channel, or your company. Here are some tips on how to stay ahead of your digital competition.   


Speak your target audience’s language

Why is this important? Making content that’s relevant to your target audience is paramount to success on social media. Putting out the same stuff as everyone else will get you nowhere. 

Quick tip: Putting a fresh and unique spin on your content to appeal to your followers, will almost always guarantee you success.

 

Take advantage of trends

Why is this important? Trends are the best way of staying at the fore of viewers’ suggested content. Platforms like Youtube and Tiktok reward users for posting content in line with the current trends by recommending their videos to a larger audience. 

Quick tip: Keep an eye out for popular hashtags being used in social media to get an idea of which trends to hop onto.

 

View and respond to comments

Why is this important? Staying in touch with viewers and subscribers will help you build a stable fan base on your account. Responding to comments on your posts make users feel like you are friendly and approachable; two traits viewers greatly appreciate.

Quick tip: Turn notifications for your account on, so you’re alerted when someone likes or comments on your posts.  

 

Observe successful brands’ social strategy

Why is this important? If you can’t beat ‘em, join ‘em! Another way to stay in the game is by observing other companies who have successful digital strategies. Using their activity as a template can be an easy way to start implementing your own social strategy.

Quick tip: Looking at competitor’s social media success can help you get a foothold on what you should be doing.

 

People love infographics!

Why is this important? Studies show that the best content to post is visual. If it’s also informative, then even better! Infographics are the best content to not only engage users, but also sustain that engagement with appealing material.

Quick tip: Don’t get carried away by graphics, keep your content informative as well as enticing! 

7 ways to make your PR strategy kick-ass

Are you having trouble implementing a PR strategy for your business? It’s understandable to face some issues when trying to increase brand exposure, especially for an up-and-coming business. Here are some tips on how to ease that process. 


Avoid tunnel vision

Why is this important? When sending information out, don’t cater solely to large publications just because of their sizeable following. Focus on your target audience and in-turn to the relevant distribution channels.

Quick tip: Audiences of publications in your niche already have a good understanding of the industry, allowing you to be even more technical when describing your product or service.

 

Leverage Social Media 

Why is this important? The digitisation of the media industry has put an increased importance on using social media to enhance your business’ operations. Facebook, Twitter, LinkedIn, etc. can all be used effectively to maintain and increase connections in the industry.

Quick tip: Participate online. Setting up media accounts is only the start; being active can go a long way with brand awareness. A lack thereof only reflects badly on the business.

 

Repurpose content

Why is this important? While also being time efficient, repurposing content stretches its usefulness across your multiple platforms, maximising exposure.

Quick tip: After sending out a press release, post it on your website as well and share links to social media platforms.

 

Be a guest speaker on podcasts

Why is this important? Podcasts are immensely popular, with some having millions of listeners. Being a guest on a relevant podcast can help small businesses gain exposure, especially if the listeners form your target audience. 

Quick tip: Researching relevant podcasts increase your chances of being accepted as a guest speaker.

 

Polish your pitch

Why is this important?Personalising each pitch that you send to journalists will help prevent it from landing up in the bin. Considering they receive countless pitches each day, making yours stand out is the name of the game.

Quick tip: Keep your pitches short and sweet. Avoid lengthy paragraphs and only include relevant information.

 

Network efficiently

Why is this important? Remember, you can never have too many contacts! Networking events are a good way to connect with other industry professionals. It enables you not only to gain further industry insight, but also share your own experiences.

Quick tip: Always follow up! It’s important not just to collect a cache of business cards, but genuinely connect with people. It could be as simple as having a chat over coffee.

 

Use customer testimonials 

Why is this important? As simple as they seem, customer testimonials are often overlooked in marketing strategies. Testimonials help businesses appear credible and serve as a powerful tool in positioning your business as an authority. 

Quick tip: Incorporating positive customer testimonials in marketing material and on your business’ website can also help to gain customers.