Pinterest is heating up day by day, with over a third of millennials using the platform and it attracting 33% more traffic than even Facebook! Through all this awareness comes an opportunity for businesses to benefit from. Here are some Pinterest tips to stand out from the crowd.
Create tailored content
Why is this important? Tailoring content allows it to remain visible to your target audience for longer. Looking at trending pins as well as discerning the popular pins from your domain will help you get into the heads of your audience.
Quick tip: Posting resources such as tips is a good way to garner a loyal following.
Use Pinterest Analytics
Why is this important? Pinterest Analytics help you track how well your account is performing; account insights, overall presence, your most popular Pins, etc. Use this to shape your strategy going forward.
Quick tip: Use the ‘Most Repinned’ content tab to find out which content is the most popular on your domain, and the ‘Most Clicked’ content tab will tell you which pins are sending the most traffic to your website.
Engage with Users
Why is this important? More on Pinterest is best! Popularity on the platform depends on how many accounts you follow, pins you have, boards you have, etc. All this only comes with the right engagement; posting every day, replying to comments, inviting others to pin on your boards, etc.
Quick tip: Reach out to influencers in your field to help gain followers and attain a wider audience. P.S. a large account not in your field may be less effective than a smaller more well-targeted account.
Employ Rich Pins
Why is this important? Rich Pins help provide more context about your content by showing extra information about it directly on the pin. Brands that used Rich Pins noted an 82% jump in pin/repin ratio, so take heed!
Quick tip: Choose the most suitable option for your account from four different types of Rich Pins; app, recipe, product and article.
Design Engaging Visuals
Why is this important? Since Pinterest is mostly comprised of visual content, creating visual content that is appealing will help you stand out the most. Sharing eye-catching images, quotes that reflect your business, and interesting pictures will get you the most engagement.
Quick tip: Infographics are usually easy to understand and interesting and thus, serve as great pinnable and repinnable content.
Share your Products
Why is this important? Pinterest users are more likely to spend money than on other social platforms, so you should use Pinterest as a second website to show off your products. Using boards can also help you categorise your products, making them easier to find.
Quick tip: Piggy-back off of seasons, events, holidays, etc. to keep your content appropriate and seasonal. For example, holiday themed content is more appealing during the holidays.
Leverage other Social Channels
Why is it important? Since other social platforms (Facebook, Twitter, etc.) have more users, leverage your following on them to cross-promote to boost your Pinterest account.
Quick tip: Use the ‘Find your Friends’ option to invite Facebook friends and others by email to follow you on Pinterest.