Instagram begins and ends with images, the entire network was created to let people share their photos. Having a curated and visually appealing Instagram aesthetic is one of the best ways to boost your account, build a following and demonstrate your brand’s style and tone. Follow these 5 simple steps to ensure your Instagram feed stands out.
Take Great Photos
Why is this important? This first step may seem obvious but Instagram is a visually – driven platform and it is very difficult to save low-quality images with the help of a filter.
Quick Tip: Make sure you avoid amateur mistakes when taking images such as having a dirty lens, shaking and taking blurry pictures.
Pick a Colour Scheme
Why is this important? Having a consistent colour scheme is probably one of the easiest ways to create a visually appealing Instagram. Choose 1-3 colours that you want to focus on and incorporate these into all of your posts.
Quick Tip: Create a mood board as a visual representation of what you want your Instagram brand colour scheme to encompass.
Choose One Filter and Stick with it!
Why is this important? This is the ultimate way to make your Instagram images appealing and coherent. This adds a simple look and style to each of your posts and adds an obvious connection between each image.
Quick Tip: Use filters in an editing app to take your images to the next level.
Vary your Content
Why is this important? You need to choose images that inspire or intrigue followers. Only posting content which promotes your brand will become tiresome and disengaging. Make sure you offer a variety of engaging content.
Quick Tip: Engaging content to include could be: Behind the scenes sneak peeks, DIY projects and creative solutions to problems, Influencer content, Motivational images and, Contests and giveaways.
Use Natural Lighting
Why is this important? Poor quality lighting can be the reason for low-quality images on Instagram. Having good lighting lays the foundation for an amazing photo.
Quick Tip: Use natural light to take higher quality photos with exceptional sharpness and quality.