Category Archives: INSTAGRAM

4 tips to running a successful Instagram competition

Using Instagram is one of the simplest ways for a business to connect, engage and interact with target consumers. Running product or experience-based competitions is a sure-fire way to increase consumer engagement and develop brand and product exposure. Here are 4 hot tips to running a successful Instagram competition.
 

 

Carefully select your competition type
Why is it important?
Not all Instagram competitions have the same promotional advantages. It is important to select your competition type based on the promotion and engagement objectives of your contest.

Quick tip:
Developing a content-specific hashtag for your competition will help you track competition participation.

Provide an exciting reward
Why is it important?
Providing an awesome and desirable prize will increase participation incentive.

Quick tip:
The more relevant the reward is to target audiences, the higher the chance of follower participation and engagement.

Keep it controlled
Why is it important?
All competitions run more smoothly with established ground rules. Some competition guidelines could include a start and end date, competition age requirements (if any), and how your business will announce the winner.

Quick tip:
Establishing clear ground rules will combat any confusion or potential issues when the competition closes and a winner is announced.

Make some noise and promote your competition
Why is it important?
In order for Instagram users to participate in your competition, they need to know that it’s actually running!

Quick tip:
Reminder posts are an awesome way to instil a sense of urgency in consumer participation, and can encourage individuals to share the competition details with their friends eg. “Quick! Only 3 more days to enter!”

A guide to writing a killer Instagram caption

Now that you’ve got an awesome visual to post to your business’ Instagram account, it’s time to devise a compelling caption! A quality caption that complements your post will help you to increase likes, followers and comments from your target audience. Here is a guide to writing a killer Instagram caption.
 

 

Understand the target audience for your post
Why is it important?
Knowing your audience will help make your post and its caption more relevant and relatable.

Quick tip:
Consider using language techniques such as metaphors and references relatable to your target audience.

Make use of all of Instagram’s caption tools
Why is it important?
If they are there, why not use them!? Don’t be afraid to use tools such as emojis and the @mention function to make your caption more colourful.

Quick tip:
@mentioning another account or user in your caption can boost conversation and increase exposure.

Consider your use of hashtags
Why is it important?
Hashtags help to categorise your post and increase its relevance to target audiences.

Quick tip:
There is definitely such a thing as too many hashtags…so use them wisely and don’t overcrowd your post!

Understand the concept of giving your brand a voice
Why is it important?
Portraying your business’ values and attitudes through your caption will help your audience identify with your brand.

Quick tip:
Give your post a personality! Keeping things clear and simple is a good start, but don’t be afraid to give your post some life with humour or interesting facts.

Write, re-write, and re-write again!
Why is it important?
Planning is an essential process that increases message clarity. Editing and modifying your drafted caption will allow you to get the most out of your post.

Quick tip:
Most people busily scroll through their Instagram feed, so keep your caption short and sweet.

Utilise Your Instagram Bio Link Like Never Before

 

Gone are the days of having to delete and re-upload the Instagram link in your bio when you have new content to share. These three tools below are changing the game and will give your followers better and quicker access to all of your important social links.

 

Linktree
If you have a single account, ‘Linktree’ is the perfect companion to your growing Instagram page. This tool allows you to add up to 5 links to your Facebook page, Twitter account, website or articles for example. Linktree generates a link for you to add to your Instagram bio and once clicked, it will bring up the multiple links you’ve attached. Free and paid plans are available with Linktree.

 

Lnk.Bio
If you are a marketing agency and are managing multiple accounts at once, ‘Lnk.Bio’ is about to be your best friend. Manage from 3 to 75 accounts with this tool, with no restrictions on links for each account. You can customise links for your influencers and access statistics to optimize their accounts.

 

Link in Profile
‘Link in Profile’ works the same as ‘Linktree’ and ‘Lnk.Bio’ in the way that it creates a URL linking to multiple links. However, what separates this tool from the others, is the fact it shows the image from your Instagram post alongside the link. Each time you upload an image, ‘Link in Profile’ allows you to easily add it to your list of links.

How To Check If Your Brand Influencer Has Fake Instagram Followers

Instagram accounts are becoming more transparent as we get better at filtering genuine accounts from fake ones. When it comes to selecting an influencer to collaborate with on a project, it is imperative this individual is authentic and will speak to your brand.

 

Look at the influencer’s list of followers

Why is this important?
If you find profiles with no images and posts or names such as ‘GET 1 MILLION FOLLOWERS FAST’, then there’s every chance these followers are spam accounts.

Quick tip: Keep an eye out for inactive profiles and spam accounts to ensure your influencer’s 50k followers are not fake.


Check the follower engagement rate

Why is this important?
If your influencer has 20k followers but only receives 150 likes per post, sound the alarm.


Quick tip: You want to see higher rates of engagement between the influencer and followers through likes and comments, so be conscious before approaching them.


There are tools to help!

Why is this important?
Sometimes it’s hard to look at these figures manually. Use automated tools to scan profiles for spam accounts and suspicious followers.


Quick tip: Look into popular tools such as Social Audit Pro to scan profiles.


 

5 Ways to Nail Your Instagram Stories

Instagram stories should be your brand’s best friend. They allow your viewers to get an insight into your day-to-day business and only stay live for 24 hours. So if you’re not familiar with the tool, read on to find out a few ways in which to nail your story every time.

 

1. Catch the viewer’s attention
Why is this important?
You want to ensure that the first post in your story is captivating and encourages viewers to keep watching.
Quick tip: Plan an engaging introduction to your story before filming or posting so that your following posts flow nicely.

 

2. Mix it up
Why is this important?
Using different formats in your stories will create more engagement and excitement from viewers.
Quick tip: Use a combination of still images, video and Boomerang to convey your message.

 

3. Get creative
Why is this important?
Instagram stories have a number of different features for text, colour, geotags and emojis, so it would be a shame not to use them.
Quick tip: Experiment with the face filters and stickers to create interactive content.

 

4. Use links
Why is this important?
Certified Instagram accounts can link to websites and other content with a ‘swipe up’. This will see your viewers engage further with your content on other platforms.
Quick tip: Start adding links for your viewers by clicking the chain link icon on your story (verified accounts only).

 

5. Consistency
Why is this important?
Finish your story! Once you’ve decided on what message you want to share with viewers, make sure you end it perfectly.
Quick tip: Use all the tips above to make sure your story is a killer one!

 

 

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