Marketing yourself in the current social sphere is like walking through a minefield. A wrong phrase uttered or a risky photo posted will push you into treacherous waters. Treading carefully will help you dodge any mishaps that could cause unwanted virtual harm to yourself, your channel, or your company. Here are some tips on how to stay ahead of your digital competition.
Speak your target audience’s language
Why is this important? Making content that’s relevant to your target audience is paramount to success on social media. Putting out the same stuff as everyone else will get you nowhere.
Quick tip: Putting a fresh and unique spin on your content to appeal to your followers, will almost always guarantee you success.
Take advantage of trends
Why is this important? Trends are the best way of staying at the fore of viewers’ suggested content. Platforms like Youtube and Tiktok reward users for posting content in line with the current trends by recommending their videos to a larger audience.
Quick tip: Keep an eye out for popular hashtags being used in social media to get an idea of which trends to hop onto.
View and respond to comments
Why is this important? Staying in touch with viewers and subscribers will help you build a stable fan base on your account. Responding to comments on your posts make users feel like you are friendly and approachable; two traits viewers greatly appreciate.
Quick tip: Turn notifications for your account on, so you’re alerted when someone likes or comments on your posts.
Observe successful brands’ social strategy
Why is this important? If you can’t beat ‘em, join ‘em! Another way to stay in the game is by observing other companies who have successful digital strategies. Using their activity as a template can be an easy way to start implementing your own social strategy.
Quick tip: Looking at competitor’s social media success can help you get a foothold on what you should be doing.
People love infographics!
Why is this important? Studies show that the best content to post is visual. If it’s also informative, then even better! Infographics are the best content to not only engage users, but also sustain that engagement with appealing material.
Quick tip: Don’t get carried away by graphics, keep your content informative as well as enticing!