5 Social marketing tips to put your business on the map

Marketing yourself in the current social sphere is like walking through a minefield. A wrong phrase uttered or a risky photo posted will push you into treacherous waters. Treading carefully will help you dodge any mishaps that could cause unwanted virtual harm to yourself, your channel, or your company. Here are some tips on how to stay ahead of your digital competition.   


Speak your target audience’s language

Why is this important? Making content that’s relevant to your target audience is paramount to success on social media. Putting out the same stuff as everyone else will get you nowhere. 

Quick tip: Putting a fresh and unique spin on your content to appeal to your followers, will almost always guarantee you success.

 

Take advantage of trends

Why is this important? Trends are the best way of staying at the fore of viewers’ suggested content. Platforms like Youtube and Tiktok reward users for posting content in line with the current trends by recommending their videos to a larger audience. 

Quick tip: Keep an eye out for popular hashtags being used in social media to get an idea of which trends to hop onto.

 

View and respond to comments

Why is this important? Staying in touch with viewers and subscribers will help you build a stable fan base on your account. Responding to comments on your posts make users feel like you are friendly and approachable; two traits viewers greatly appreciate.

Quick tip: Turn notifications for your account on, so you’re alerted when someone likes or comments on your posts.  

 

Observe successful brands’ social strategy

Why is this important? If you can’t beat ‘em, join ‘em! Another way to stay in the game is by observing other companies who have successful digital strategies. Using their activity as a template can be an easy way to start implementing your own social strategy.

Quick tip: Looking at competitor’s social media success can help you get a foothold on what you should be doing.

 

People love infographics!

Why is this important? Studies show that the best content to post is visual. If it’s also informative, then even better! Infographics are the best content to not only engage users, but also sustain that engagement with appealing material.

Quick tip: Don’t get carried away by graphics, keep your content informative as well as enticing! 

9 Tips to make your business shine on Quora

Quora helps people expand their knowledge by asking questions and having them answered. A lesser-known fact is that it can also serve as a marketing tool for your business. The platform serves as the perfect place to interact with current and prospective customers or clients; i.e. they ask questions which you answer or vice versa. Here are some tips to master the world of Quora and help your business shine.


Optimise your profile

Why is this important? Optimising your profile helps you stand out from the crowd. Since Quora displays your bio above the question you’re answering, it serves as a means of one-line branding. Keep it catchy and polished.

Quick tip: Create multiple bio’s to suit different topics. Add appropriate clickable links to your bios as well.

 

Ask better questions

Why is this important? On Quora, questions hold more importance than answers. Framing good quality questions will help garner the best and most accurate responses. 

Quick tip: Ask open-ended questions to elicit the most interesting and informative answers.

 

Maintain a company account

Why is this important? Create a company account separate from your own personal one. This helps give your business its own personalised identity on the platform.

Quick tip: Use your company account to address personal and technical questions, and interact with past, present, or future customers. 

 

Answer as an authority

Why is this important? A benefit of Quora, is anyone can be considered an authority on any subject matter, as long as you’re spreading accurate and valuable information.

Quick tip: According to research, the best answers are short and informative ones that link to an external reference.

 

Stalk your competition

Why is this important? Stay on top of your competition on Quora, by viewing discussions between them and their customers – any queries or issues that are raised.

Quick tip: Follow a particular topic, so any questions and answers related to that topic will show up on your feed. 

 

Chat with customers

Why is this important? Possibly the biggest benefit of operating a company account on Quora is being able to communicate with current customers and possible ones – providing further customer support, answering queries, etc.  

Quick tip: Remember to be professional and courteous when responding to customers and other users on Quora, since you are an official representative of your company on the platform.

 

Advertise, advertise, advertise!

Why is this important? Advertising on Quora could be rewarding since most of the user base show high intent based on what they read on the platform.

Quick tip: Since advertising on Quora is partly based on the keywords you enter, make sure they’re highly relevant to your business and also incorporate the latest trends.

 

Research for ideas

Why is this important? Looking up the trending topics on Quora can help you put together new articles or blogs answering or related to them.

Quick tip: Filter your search parameters to only display questions, which could inspire you for article or blog headlines.

 

Shy away from spam

Why is this important? Shameless self-promoting without adding value will get your account suspended or banned. 

Quick tip: Answer questions related to the field you’re competent in. If you wish to talk about your product or service, be sure to include something else of value in the same sentence or answer.

5 ways to Create a Visually Appealing Instagram 

Instagram begins and ends with images, the entire network was created to let people share their photos. Having a curated and visually appealing Instagram aesthetic is one of the best ways to boost your account, build a following and demonstrate your brand’s style and tone. Follow these 5 simple steps to ensure your Instagram feed stands out. 

Take Great Photos

Why is this important? This first step may seem obvious but Instagram is a visually – driven platform and it is very difficult to save low-quality images with the help of a filter. 

Quick Tip: Make sure you avoid amateur mistakes when taking images such as having a dirty lens, shaking and taking blurry pictures. 

Pick a Colour Scheme

Why is this important? Having a consistent colour scheme is probably one of the easiest ways to create a visually appealing Instagram. Choose 1-3 colours that you want to focus on and incorporate these into all of your posts. 

Quick Tip: Create a mood board as a visual representation of what you want your Instagram brand colour scheme to encompass.

Choose One Filter and Stick with it!

Why is this important? This is the ultimate way to make your Instagram images appealing and coherent. This adds a simple look and style to each of your posts and adds an obvious connection between each image.

Quick Tip: Use filters in an editing app to take your images to the next level.

Vary your Content

Why is this important? You need to choose images that inspire or intrigue followers. Only posting content which promotes your brand will become tiresome and disengaging. Make sure you offer a variety of engaging content. 

Quick Tip: Engaging content to include could be: Behind the scenes sneak peeks, DIY projects and creative solutions to problems, Influencer content, Motivational images and, Contests and giveaways. 

Use Natural Lighting

Why is this important? Poor quality lighting can be the reason for low-quality images on Instagram. Having good lighting lays the foundation for an amazing photo. 

Quick Tip: Use natural light to take higher quality photos with exceptional sharpness and quality.