3 ways to use WhatsApp within your business

WhatsApp is a powerful communication tool, everything is faster and simpler. There is now the option to have WhatsApp Business, with this app, businesses can provide contact details and interact with customers easily by using tools to sort and quickly respond to messages. Here are three ways to use WhatsApp for your business. 

Update your staff

Why is this important? WhatsApp is an amazing way to communicate internally with your staff. You can regularly inform your employees of any company updates, product innovations, new team members, celebrate successes and more! Another benefit is there is flexibility with time, location and accessibility, everyday news can be shared and accessed no matter where in the world you are. 

Quick Tip: You can utilise this messenger application for motivational purposes, to clarify objectives and offer feedback.

Communicate with customers 

Why is this important? WhatsApp Business can help you connect with clients more indirectly while achieving more responsive answers. According to leading experts in restaurant marketing, Forketers “If you contact your prospects by WhatsApp rather than with direct phone calls, you will get 40% more response. 

Quick Tip: Using WhatsApp as a communication tool you can be far more direct than you would with a phone call while also being a little less formal at the same time. 

Use as a Marketing Tool 

Why is this Important? WhatsApp is not the obvious choice for a marketing tool but it can be a great resource for making your company more relatable with your customers. Ideally, the most successful marketing strategies combine a primary social media platform like Facebook or Instagram with the messaging ease of WhatsApp.

Quick Tip: You can utilise WhatsApp to create exclusive groups, offers, and contests as an alternate way to communicate with your clients and spread to new customers.

5 Twitter Marketing Tips for Your Business

Twitter is a powerful social networking and search engine to find the latest information about practically any topic. Twitter can be used to engage users and followers, increase brand awareness and boost conversations. Here are 5 useful Twitter marketing tips for your business.

Listen and Learn

Why is this important? Social media listening is crucial in knowing what your Twitter community is talking about and how your brand is being recognised.

A quick tip: Staying updated within the Twitter community provides workable data for designing marketing campaigns.

Create Amazing Content 

Why is this important?Create content which encapsulates your brand, is easy to read, and is likely to resonate with your audience. 

Quick Tip: Your handle (username URL) must be kept recognisable and short enough to be easily tagged by other users. 

Take advantage of Multimedia

Why is this important? According to research done by Louise’s Visual Social Media, tweets with photos receive 150% more re-tweets than Twitter posts without images. 

Quick Tip: Using images, videos and audio in fun and creative ways can make your content more exciting and engaging. 

Post at the Right Time

Why is this important? Posting at the right time and regularly ensures you will attract and engage followers.   Experiment with Tweeting more regularly and pay attention to how your followers react to find the frequency that works best for you. 

Quick Tip: Research has shown that the best posting times are generally 12 p.m., 5 p.m., and 6 p.m.

Conduct Polls 

Why is this important? An easy way to engage with your followers and create more activity is to create a Twitter Poll. As well as being fun for followers they can be used to conduct market research, get feedback and initiate conversation.

Quick Tip: It is important to remember anyone can create a poll so creating unique and engaging questions is essential.

3 tips for running an effective PR Campaign

A PR campaign can have a long-lasting impact on your brand’s reputation and public image. Here are 3 ways to ensure you run an effective campaign.

Have Clear Goals 

Why is this Important? Clearly outline your company’s media goals and then create a strategy that has the best chance of fulfilling them. Start with a big picture goal in mind, then once you’ve narrowed down the specifics take into account the budget and set deadlines. 

Quick Tip: By laying a campaign roadmap, you’re giving yourself a focused metric to measure your success. 

Know Your Audience

Why is this Important? Before deciding what message you want to deliver you must decide who will be receiving it. Regardless of the strategy or tactic, the best message in the world won’t be effective unless it’s directed at the right people in a way they understand. 

Quick Tip: Take time to discover which customer persona you want your campaign to reach. 

Choose the Right Platform 

Why is this Important? It is imperative to choose a media platform that will amplify your message and reach the audience you are aiming for. This will enable you to use time and money wisely. 

Quick Tip: The right platform will allow you to drive more traffic, as well as expand your reach through shares, follows, and likes. 

#creativetalk #PRtip

3 ways TikTok can be used to promote your business

Sources suggest TikTok may potentially be the new Instagram or Snapchat! TikTok is an app for iOS and Android in which users can create and share 15-second videos. The app allows followers to like and comment on content and hashtags are used to find content by theme. The app is driven by creativity and community, allowing users to reveal snippets of their most authentic self. Here are three ways to utilize TikTok for your business. 

Issue a #Challenge ad 

Why is this important? This type of advertising encourages users to participate in a hashtag challenge. This technique has been hugely successful with global companies, for example, for Mcdonalds’ recent challenge they directed users to dance to pre-recorded music and share #BigMacTikTok. 

Quick Tip: Encourage users to flaunt their creativity using a hashtag challenge that ties in with your business.

Appeal to the younger Demographic 

Why is this important? Generation Z is the most prominent consumer group of TikTok, therefore this platform is an innovative way to target this audience. So keep your content youthful and entertaining! 

Quick Tip: TikTok is designed for young people to feel comfortable displaying their creativity in unique ways, so authenticity is key when creating content. 

Get creative and make your content shine!

Why is this important? TikTok offers an array of editing tools including filters, effects, blurring, speed adjustments, adding soundtracks and more which are all available within the app for you to use.

Quick Tip: Videos can be shared everywhere in-conjunction with Twitter, Reddit, Instagram, or Facebook.

#creativetalk #TikToktip