7 ways to boost business on Reddit

Reddit is an underutilised tool for businesses to market themselves and their products. Despite having hundreds of millions of users, Reddit isn’t the first social media platform that springs to mind when considering prospective marketing channels. Here are 7 ways to take advantage of a relatively unknown platform to propel your business.


Be aware of subreddits

Why is this important? Subreddits are individual communities, and understanding them is vital on this platform because they contain your target audience. It’s much easier to find your key demographic since most fanbases congregate in a particular subreddit. ‘r/Entrepreneur’ & ‘r/Smallbusiness’ are good subreddits to start with.

Quick tip: ‘Redditors’ respond more favourably to users that engage with posts and other users, rather than those that solely market themselves.

 

Avoid SPAM!

Why is this important? Blatantly plugging your company or product is a big red flag on Reddit. In fact, doing so will most likely get you banned from the particular subreddit.

Quick tip: Wait a few weeks before posting promotional content. In this time, hopefully you’ll have built up enough goodwill with the community to support your efforts.

 

Provide further Customer Support

Why is this important? You can also use Reddit to answer current or potential customers‘ questions, comment on relevant posts, and otherwise engage with the community, further improving your brand image.

Quick tip: Maintain top-quality customer support on your website and utilise Reddit as an extension of this.

 

Hold an AMA – Ask Me Anything

Why is this important? An AMA is a stellar way to provide insight about a business, regardless of size. It’s a unique approach to promoting your business while also being informational.

Quick tip: Be honest in your answers! Redditors will see right through a marketer’s façade.

 

Be patient

Why is this important? Marketing your business/product on Reddit is a marathon, not a sprint. It might take weeks, months or years to build a large and loyal following, depending on your efforts.

Quick tip: Advertising about deals and special offers may help to muster short-term attention, but take care not to sound too “salesman-y”.

 

Run a subreddit contest

Why is this important? Running a subreddit contest is a clever strategy for contributing value through engagement.

Quick tip: Rewards for the contest could be your business’ products, in turn serving as an additional marketing tool. 

 

Use Reddit ads

Why is this important? Ads on Reddit help to target very specific, ardent niches; if you’re willing to shell out some cash.

Quick tip: As opposed to other platforms’ ‘cost-per-click’ advertising systems, Reddit operates on a ‘cost-per-impression’ policy.   

5 Twitter tips to promote your business

Twitter is one of the most popular social media applications in the world and poses plenty of untapped potential to spread brand awareness. Following are 5 tips on how to achieve this effectively.

Create a media strategy

Why is this important? Clearly establishing what the goals and who the target audience are, is key to a successful  media campaign.

Quick tip: This will determine the scope of your campaign, so strategise wisely.

 

Maintaining consistency is key!

Why is this important? As easy as it is to set up a social media account, continuous work is needed to maintain and grow your follower base. This could be as simple as posting short promotional statements several times a week.

Quick tip: Attach pictures or videos to make your posts attractive and engaging.

 

Interact with customers/clients

Why is this important? Responding and replying to tweets from customers and clients helps to portray the company as being relatable and appealing.

Quick tip: Set up Direct Messages so clients/customers can contact you directly, which will promote engagement. Just make sure to check your inbox regularly!

 

Expand but maintain focus on your target audience

Why is this important? It’s easy for a business’ messages to get saturated in the social media sphere. While gaining more followers is beneficial in terms of exposure, it’s essential not to lose focus of your key demographic. They are whom your most important interactions will arise from.

Quick tip: Try adhering to daily social media posts at the minimum; some of promotional content about the business/product, and some interacting with your target audience.

 

Use a Twitter Ads account

Why is this important? While not necessary, utilising Twitter Ads can help your business boost its reach. It’s a low-cost, yet effective way to target a tailored audience. Plus, you set your own budget and only pay if you attain your marketing goals.

Quick tip: Beware to distinguish between ‘Promote Mode’ and ‘Twitter Ads’. The former has a 99 USD monthly price, whereas the latter has no minimum spend.