5 ways to increase your business’ Snapchat following

Like many social media platforms, Snapchat is an up-and-coming marketing goldmine that holds the potential to increase consumer engagement for your business. With its behind-the-scenes vibe, Snapchat allows viewers to foster a more normalized relationship with a brand and its products. Read on if you would like some hot tips on how to increase your business’ Snapchat following.
 

 

Use your employees
Why is it important?
Using your existing channels is a simple way to reach out to potential consumers.

Quick tip:
Consider offering your employees with incentives in exchange for their promotional help. Did someone say Friday night drinks?

Add Snacpchat to your corporate website
Why is it important?
Providing a list of your business’ social media profiles on your corporate website can act as a secondary point of communication for consumers to stay updated on your brand and products.

Quick tip:
Providing your business’ Snap Code on your website makes it easier for viewers to add you to their accounts.

Consider your use of hashtags
Why is it important?
Hashtags help to categorise your post and increase its relevance to target audiences.

Quick tip:
There is definitely such a thing as too many hashtags…so use them wisely and don’t overcrowd your post!

Promote your Snapchat account on other socials
Why is it important?
Using other social media platforms to promote your business’ snapchat can inform and remind your target audience of your Snapchat presence, and can therefore encourage them to go and check it out.

Quick tip:
Keep these posts at strict intervals in order to avoid spamming or cluttering your audience’s feeds.

Notify your business subscribers of your account
Why is it important?
While searching for new audiences to reach on your Snapchat account is ideal, it is also essential to maintain your relationships with current business subscribers.

Quick tip:
An automated email containing your Snapchat name and code is a fast and easy way to remind current consumers about your account.

Utilise Snapchat’s ‘Add Me’ URL tool
Why is it important?
The ‘Add Me’ URL allows users to add your Snapchat account in one easy step. The easier the adding process is, the more likely users are going to engage with it.

Quick tip:
All ‘Add Me’ URL’s follow the same formula; www.snapchat.com/add/YOURUSERNAME

A guide to writing a killer Instagram caption

Now that you’ve got an awesome visual to post to your business’ Instagram account, it’s time to devise a compelling caption! A quality caption that complements your post will help you to increase likes, followers and comments from your target audience. Here is a guide to writing a killer Instagram caption.
 

 

Understand the target audience for your post
Why is it important?
Knowing your audience will help make your post and its caption more relevant and relatable.

Quick tip:
Consider using language techniques such as metaphors and references relatable to your target audience.

Make use of all of Instagram’s caption tools
Why is it important?
If they are there, why not use them!? Don’t be afraid to use tools such as emojis and the @mention function to make your caption more colourful.

Quick tip:
@mentioning another account or user in your caption can boost conversation and increase exposure.

Consider your use of hashtags
Why is it important?
Hashtags help to categorise your post and increase its relevance to target audiences.

Quick tip:
There is definitely such a thing as too many hashtags…so use them wisely and don’t overcrowd your post!

Understand the concept of giving your brand a voice
Why is it important?
Portraying your business’ values and attitudes through your caption will help your audience identify with your brand.

Quick tip:
Give your post a personality! Keeping things clear and simple is a good start, but don’t be afraid to give your post some life with humour or interesting facts.

Write, re-write, and re-write again!
Why is it important?
Planning is an essential process that increases message clarity. Editing and modifying your drafted caption will allow you to get the most out of your post.

Quick tip:
Most people busily scroll through their Instagram feed, so keep your caption short and sweet.