10 Social Media Tips For Small Businesses

As a small business, it can sometimes be overwhelming when assessing how best to market your brand or product. In the digitally savvy world we live in today, the best place to start is social media. Read on to find out what we recommend when creating a social media marketing strategy for your small business.

 

 

Choosing platforms

Why is this important?
The best platforms to start with are Facebook and Instagram as they are the most popular and most streamlined platforms on offer. These platforms both have their own benefits, but as a whole, they are the easiest to navigate and gain followers. People are more likely to search your business in their Facebook or Instagram search bars than Google.

 

Quick tip: Post consistently on these platforms and introduce others later if they are suitable to your brand (ie. Twitter, LinkedIn).

 

Stay present

Why is this important?
Consumers will question the legitimacy of your business if you are lacking presence on any form of social media. Businesses with active social media profiles will instantly look more competent and show consumers that they are across all operations from day-to-day business through to online marketing.


Quick tip: Get posting and develop a solid presence on social media. Consider this even before launching your brand to create intrigue and interest well before you are established.

 

Know your audience

Why is this important?
By trying to reach a broader audience, your voice will be lost and you will find less engagement on your socials and your brand as a whole. Social media marketing is all about finding your niche audience and building an identity from there.


Quick tip: Post content that is relevant to your customers and your brand only.

 

HD or nothing

Why is this important?
When posting images on Instagram, or on any platform for that matter, you should settle for nothing less than high resolution imagery. Pixelated or heavily filtered images look unprofessional and may steer followers away from your page.


Quick tip: Source, curate and regram content that has high quality to create a crisp and professional presence on social media.  

 

Mix it up

Why is this important?
It is important to change up the content on each page. Do not, for example, post an image on Instagram and share to your Facebook & Twitter in the same breath.


Quick tip: Create content that is specific to each platform and avoid repetition. For example, Facebook, Twitter and Linkedin are better for connecting with people, where Instagram and YouTube are better for sharing media.

 

Engage with your followers

Why this is important:
Engagement is not a one-way street. If one of your customers or followers mentions you in their posts, make sure to let them know you see their posts by liking, commenting or re-posting if necessary. This lets your customers know that you care about them.


Quick tip: Try to allocate an hour a day to respond to comments and mentions.

 

Collaborate

Why is this important?
Find other small businesses around you that you can collaborate with. This will increase your audience reach and even bring new followers to your accounts.


Quick tip: Do this by creating promotions and competitions or just by giving each other a shout out on your social media accounts.

 

Be relatable

Why is this important?
When creating posts, be mindful of sounding like a robot. Be you and endorse everything your brand or business stands for!


Quick tip: You want your customers to be able to relate to you on a personal level, so add a little humour to your posts where you can.

 

Use social media management tools

Why is this important?
Social media management tools are designed to make your life easier as a business owner or marketer. Through these tools you are able to manage multiple social media platforms in the one place and track analytics while you’re at it. They allow you to schedule posts, engage with your audience and analyse trends in posts and user engagement.


Quick tip: Use programs such as Sendible or Hubspot to start managing your multiple accounts.

 

Offer social media exclusives

Why is this important?
One of the best ways to get customers to engage with your social media pages is to offer exclusive promotions only available to those on your socials. This gives your customers a reason to follow you on social media and is a way to attract new customers at the same time.


Quick tip: Offer your customers discounts, exclusive products or content as an incentive for following your account.